Why We’re Saying No to Fast Fashion Jewellery
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Let’s be honest — we’ve all been tempted by the £3 earrings at the checkout or the necklace that came free with a fast fashion haul. Cheap, trendy jewellery can feel like a steal… until it turns your neck green, snaps after one wear, or starts flaking mystery metals into your skin.
At Gold Aura, we believe your jewellery should elevate your look — not disappoint you two days later. That’s why we’ve made the conscious decision to stay far away from fast fashion jewellery. Here’s why that matters (and why you should care too).
1. It’s Built to Break
Fast fashion jewellery is usually made with poor-quality metals like copper or brass, often plated with the thinnest layer of “gold” that rubs off quicker than you can say “tarnish.” These pieces aren’t designed to last — they’re designed to be disposable.
The problem? Jewellery shouldn’t be disposable. It should hold its shape, its shine, and its place in your life for longer than a single wear.
2. It’s Not Skin Friendly
The metals used in cheap jewellery often contain nickel, which is one of the most common skin irritants out there. Think redness, itching, bumps, and even blisters. If you’ve ever had a reaction to earrings or a necklace, fast fashion jewellery might be the culprit.
We use high-quality stainless steel and recycled sterling silver because they’re hypoallergenic, durable, and genuinely safe for everyday wear — especially for sensitive skin.
3. It’s a Waste Problem in Disguise
Let’s talk about landfill. Most fast fashion jewellery can’t be recycled, and when it breaks or tarnishes, it almost always ends up in the bin. Multiply that by millions of pieces made every year, and you’ve got a massive environmental issue.
By choosing quality over quantity, you’re not just saving money in the long run — you’re helping reduce waste and support more sustainable production.
4. It’s Made Under Questionable Conditions
Fast jewellery often comes from mass factories where ethical and safety standards aren’t exactly top priority. Transparency is rare, and wages are often low. The reality behind that cheap price tag? Someone else is paying the cost.
We work with trusted suppliers across Korea, Thailand, India, and China who prioritise craftsmanship, fair working conditions, and better sourcing practices. Because it matters how things are made — not just how they look.
5. It Doesn’t Reflect Your Worth
You deserve jewellery that reflects your style and your standards. You’re not throwaway — so why should your jewellery be? Our goal is to create pieces that feel personal, last longer, and look far more luxe than their price tag.
We believe in slow fashion, mindful design, and jewellery that feels like a little everyday luxury. Not a short-lived trend.
The Bottom Line
Fast fashion jewellery might seem like a bargain in the moment, but long-term? It’s a letdown — for your skin, your wallet, and the planet. At Gold Aura, we’re proud to stand for something better: pieces that are thoughtfully made, sustainably sourced, and built to last.